Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

I've corrected a few small errors (my apologies) and added some of the latest research on this timely topic! At the annual Poynter Kent State University Media Ethics Workshop, I heard from some wonderful talent from the Poynter Institute and a variety of experienced journalists who cover celebrity news.  Because of the focus on the … Continue reading Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

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Stay out on that limb. (The weather is fine.)

As The Buzz Maker!™ celebrates eight years and we move from the “fiscal cliff” to recovery and growth, I pause to reflect on the soul of entrepreneurship in a post-recession economy. I’m still around, and I’m thankful. There are some core principles, beliefs and habits that have really been at the heart of this little … Continue reading Stay out on that limb. (The weather is fine.)

Really Chick-fil-A? Exploring the Chick-fil-A trademark suit, public relations and reputation management.

Company Value and Reputation In a recent Businessweek article, research from The Economist Intelligence Unit has found that 75 percent of a company’s value is tied up in its reputation. If more than 90 percent of consumers use the Web to research companies and products before buying, and 80 percent make decisions based on that … Continue reading Really Chick-fil-A? Exploring the Chick-fil-A trademark suit, public relations and reputation management.

Is your newsletter good PR? Newsletter insight and tips for success.

Whether internal or external, standard print or digital e-newsletter, a newsletter should  address communications goals and objectives and meet the needs of the receiving audience. Is your newsletter good PR? What are the building blocks of a newsletter folks will read and enjoy? Start with a few questions:   What are the communications goals and … Continue reading Is your newsletter good PR? Newsletter insight and tips for success.