Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

I've corrected a few small errors (my apologies) and added some of the latest research on this timely topic! At the annual Poynter Kent State University Media Ethics Workshop, I heard from some wonderful talent from the Poynter Institute and a variety of experienced journalists who cover celebrity news.  Because of the focus on the … Continue reading Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

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Stay out on that limb. (The weather is fine.)

As The Buzz Maker!™ celebrates eight years and we move from the “fiscal cliff” to recovery and growth, I pause to reflect on the soul of entrepreneurship in a post-recession economy. I’m still around, and I’m thankful. There are some core principles, beliefs and habits that have really been at the heart of this little … Continue reading Stay out on that limb. (The weather is fine.)

Is your newsletter good PR? Newsletter insight and tips for success.

Whether internal or external, standard print or digital e-newsletter, a newsletter should  address communications goals and objectives and meet the needs of the receiving audience. Is your newsletter good PR? What are the building blocks of a newsletter folks will read and enjoy? Start with a few questions:   What are the communications goals and … Continue reading Is your newsletter good PR? Newsletter insight and tips for success.