I've corrected a few small errors (my apologies) and added some of the latest research on this timely topic! At the annual Poynter Kent State University Media Ethics Workshop, I heard from some wonderful talent from the Poynter Institute and a variety of experienced journalists who cover celebrity news. Because of the focus on the … Continue reading Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)
As The Buzz Maker!™ celebrates eight years and we move from the “fiscal cliff” to recovery and growth, I pause to reflect on the soul of entrepreneurship in a post-recession economy. I’m still around, and I’m thankful. There are some core principles, beliefs and habits that have really been at the heart of this little … Continue reading Stay out on that limb. (The weather is fine.)
If research, audience evaluation, strategic planning, measurable objectives, strategy, tactics, implementation and evaluation are the head of good PR, then good writing is the heart.
The Chick-fil-A Trademark Suit and Corporate Bully Brand Perception: If you haven’t heard about this, Chick-fil-A has, in my opinion, earned a corporate bully brand perception by filing a trademark suit against a T-shirt maker in Vermont for making shirts that say "Eat More Kale".
Whether internal or external, standard print or digital e-newsletter, a newsletter should address communications goals and objectives and meet the needs of the receiving audience. Is your newsletter good PR? What are the building blocks of a newsletter folks will read and enjoy? Start with a few questions: What are the communications goals and … Continue reading Is your newsletter good PR? Newsletter insight and tips for success.