Facebook for Business – The Changes and What it All Means

As you may have already heard, read or figured out through your own Facebook use, Facebook for Business has changed dramatically since 2012 with more significant changes on the horizon. What’s Been Going On? Facebook introduced Timeline. Then they introduced Timeline on business pages. Next, they updated business page functionality and user interface to include … Continue reading Facebook for Business – The Changes and What it All Means

Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

I've corrected a few small errors (my apologies) and added some of the latest research on this timely topic! At the annual Poynter Kent State University Media Ethics Workshop, I heard from some wonderful talent from the Poynter Institute and a variety of experienced journalists who cover celebrity news.  Because of the focus on the … Continue reading Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

“Say What?” – The Inherent Transparency of the Social Media Age

Winston Churchill once said, “A lie gets halfway around the world before the truth has a chance to get its pants on.” True then, but never more true than today. Public relations specialists continue to advocate strongly for transparency in communications and in business practice, and many insist that transparency is already here, an inherent … Continue reading “Say What?” – The Inherent Transparency of the Social Media Age