As you may have already heard, read or figured out through your own Facebook use, Facebook for Business has changed dramatically since 2012 with more significant changes on the horizon. What’s Been Going On? Facebook introduced Timeline. Then they introduced Timeline on business pages. Next, they updated business page functionality and user interface to include … Continue reading Facebook for Business – The Changes and What it All Means
I've corrected a few small errors (my apologies) and added some of the latest research on this timely topic! At the annual Poynter Kent State University Media Ethics Workshop, I heard from some wonderful talent from the Poynter Institute and a variety of experienced journalists who cover celebrity news. Because of the focus on the … Continue reading Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)
Company Value and Reputation In a recent Businessweek article, research from The Economist Intelligence Unit has found that 75 percent of a company’s value is tied up in its reputation. If more than 90 percent of consumers use the Web to research companies and products before buying, and 80 percent make decisions based on that … Continue reading Really Chick-fil-A? Exploring the Chick-fil-A trademark suit, public relations and reputation management.