As you may have already heard, read or figured out through your own Facebook use, Facebook for Business has changed dramatically since 2012 with more significant changes on the horizon. What’s Been Going On? Facebook introduced Timeline. Then they introduced Timeline on business pages. Next, they updated business page functionality and user interface to include … Continue reading Facebook for Business – The Changes and What it All Means
I've corrected a few small errors (my apologies) and added some of the latest research on this timely topic! At the annual Poynter Kent State University Media Ethics Workshop, I heard from some wonderful talent from the Poynter Institute and a variety of experienced journalists who cover celebrity news. Because of the focus on the … Continue reading Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)
The Chick-fil-A Trademark Suit and Corporate Bully Brand Perception: If you haven’t heard about this, Chick-fil-A has, in my opinion, earned a corporate bully brand perception by filing a trademark suit against a T-shirt maker in Vermont for making shirts that say "Eat More Kale".