Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

I've corrected a few small errors (my apologies) and added some of the latest research on this timely topic! At the annual Poynter Kent State University Media Ethics Workshop, I heard from some wonderful talent from the Poynter Institute and a variety of experienced journalists who cover celebrity news.  Because of the focus on the … Continue reading Ethics and the Fake Twitter Followers Biz (But wait, there’s more!)

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Stay out on that limb. (The weather is fine.)

As The Buzz Maker!™ celebrates eight years and we move from the “fiscal cliff” to recovery and growth, I pause to reflect on the soul of entrepreneurship in a post-recession economy. I’m still around, and I’m thankful. There are some core principles, beliefs and habits that have really been at the heart of this little … Continue reading Stay out on that limb. (The weather is fine.)

Really Chick-fil-A? Exploring the Chick-fil-A trademark suit, public relations and reputation management.

Company Value and Reputation In a recent Businessweek article, research from The Economist Intelligence Unit has found that 75 percent of a company’s value is tied up in its reputation. If more than 90 percent of consumers use the Web to research companies and products before buying, and 80 percent make decisions based on that … Continue reading Really Chick-fil-A? Exploring the Chick-fil-A trademark suit, public relations and reputation management.

“Say What?” – The Inherent Transparency of the Social Media Age

Winston Churchill once said, “A lie gets halfway around the world before the truth has a chance to get its pants on.” True then, but never more true than today. Public relations specialists continue to advocate strongly for transparency in communications and in business practice, and many insist that transparency is already here, an inherent … Continue reading “Say What?” – The Inherent Transparency of the Social Media Age