I was talking to a good friend of mine the other night about helping. I can’t help helping. I don’t think of helping as something required of me, like a duty or a job. It’s simply something I am always trying to do as a natural part of living in the world. There is no element of expectation of reciprocation, I just dig it.
Doing Good is Good PR
Now, ride my thought train with me and think of this whole helping thing in terms of public relations. Think about the relationship we have to the community in which we live and work and share our lives, and our goals for strengthening that relationship.
If you want to connect with the community, and engage them as advocates and story-tellers (and that, of course, includes the media), then look around and see what kind of good you can do, and get involved. What is happening in your community, in your neighborhood, at the school, at the church? Has someone lost their home in a fire? Is the regional food bank having a hard time meeting the needs of the hungry? Did the school lose funding for the art program? Is the Pastor at the church ill?
Choosing a Group to Help
You’ve done some digging and now you’ve got an overwhelming list, so where is the biggest need? What are you and your team passionate about? What opportunity to make a difference is related in some way to the products and services you offer, or ties directly into your core values and beliefs?
Here’s an Example
Okay, so you decide you want to engage the community by hosting a really nice open house event. Great! Make it really fun, and inject the whole gig with an opportunity to help people in your community! Then, you tell EVERYONE how they can participate in helping! You know what happens? The whole thing immediately takes on its own life and its own energy. People want to support you, they want to be involved, they want to bring their friends, and they want to tell everyone. That goes for the media, too, by the way.
If you want to be a leader, be a helper. Do some good, for goodness sake. When you do, everyone wins, and it’s good public relations. Don’t you just love that?
Copyright 2009, Tracy L. Teuscher, APR, The Buzz Maker! LLC