She’s Got Style! Your Personality and Media Relations

Today is March 3rd, the birthday of my beautiful Irish grandmother. My grandmother was as grand and as saucy an Irish dame as God ever made, rest her soul. Her glistening red hair, her fair freckled skin, and her sparkling green eyes made her a beauty, but what really made her a stunning woman was her inner person.

Grandma had style!

She was, for lack of a better word, an individual. She had a passion for life, and it painted everything and everyone she touched with light and laughter. She worked hard, she played hard, and she loved hard. And, she was just as much at home on a bar stool as she was in a ballroom because she understood that class is not defined by a persons financial status, it is defined by their character.

What does all this have to do with PR, you say?

Everything, I say. If we are going to be successful public relations professionals, we had better bring our charisma and our own personal style to the work. Each of us has special talents, gifts, experiences, intellect, education, and perspective that we bring to the table. These things together define our personal and professional style, and it’s that style that makes us memorable.

Personal style makes you memorable! 

And, you certainly want to be remembered. You want to be remembered there is a need for the specialized service we provide. You want to be remembered when an editor or journalist is developing content related to what you do or what your client or employer does. And, you certainly want to be remembered when it comes time to sign the check.

In order to be remembered, you’ve got to have style! You’ve got to have that special something that differentiates you from the sea of public relations professionals out there. That style must set you apart in a positive way, and must be authentically you.

What makes you so special?

If you haven’t really thought about this whole style thing much, now is the time to get started. What makes you different? What makes you special? Why- oh-why should people call you, choose you, rely on you? If you don’t know, figure it out! Make a list. Focus on the things you immediately recognize as excellent and identify other qualities and areas of skill or knowledge that you would like to develop to the level of excellence. Focus on the best and work on the rest.

In business, as in life, relationships are everything.

And, people will only develop a relationship with you if they like you. For public relations professionals, this is essential because as public relations professionals, we are bound to be influencer’s. It is our goal to influence awareness, attitudes, opinion, and behavior through the specialized practice of the work that we do and the way that we do it. In order to be influential, we must be likable, ethical, and reliable. We must be memorable. In short, we’ve got to
have style.

I don’t know about you, but when people think of me, I want them to say to themselves, as they always did about my grand Irish grandmother, “Now, she’s got style!”

Copyright 2009, Tracy L. Teuscher, APR, The Buzz Maker! LLC


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